Simplify the markup in your webpage, and increase its search engine rank

“Search engines look for semantic markup with a high ratio of content to code.” [Building Findable Websites by Aarron Walter]

For example, this is not good design:

<div>

<div id=”Main”>

<p>Hello World</p>

</div>

</div>

The outer div is providing no benefit.  It can be more simply expressed as:

<div id=”Main”>

<p>Hello World</p>

</div>

This provides a higher ratio of content to code (tags).  And from the quote above, search engines rank higher documents with a higher ratio of content to code.