Not everything that can be counted counts …

“Not everything that can be counted counts, and not everything that counts can be counted.”  [Albert Einstein]

Example: when researching a species these things are important, but cannot be counted: the texture of the skin, the color, the smell.

So, it’s not only quantitative data that is useful when collecting evidence and information.

— Extracted from Hard Facts by Jeffrey Pfeffer and Robert I. Sutton

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