Hearing true things is more important than saying smart things

When dealing with customers, is it better to

  • listen carefully to their needs, or
  • have something smart to say?

Answer: Hearing true things is more important than saying smart things.

Being wise is more important than being smart.

People need to ask good questions before they can come up with smart answers.

Hard Facts by Jeffrey Pfeffer and Robert I. Sutton

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