Recently I read an article that went on and on. I had to wade through tons of anecdotes before the point was finally made. Alas, the point wasn’t very interesting.
It occured to me that we should write in a fashion where the essential points can be picked up by the reader quickly. But how?
Here’s how: put the key points first. This applies to the entire document, as well as each individual sentence.
Example: compare these two sentences, where I am articulating the advantages of a certain design style:
- The image gallery web page can be downloaded quickly.
- Quick download of the image gallery web page.
The key point is: quick download. With the first sentence the reader has to wade through a bunch of words before getting to the key point. With the second sentence the key point is situated up front; composing sentences like this enables the reader to scan your article and quickly obtain the essential points.