Web page design: the importance of a good title and description

Open a browser and go to Google.

Type these keywords: web standards

I’ve already done this. You can see the results: http://www.google.com/search?hl=en&q=web+standards&btnG=Google+Search

You will see that the first item in the results list has:

  • Title: The Web Standards Project
  • Description: The Web Standards Project is a grassroots coalition fighting for standards which ensure simple, affordable access to web technologies for all.

Where did Google get the title and description?

Answer: from the HTML document’s <title> element and the <meta name=”description” content=”…”> element.

See for yourself: go to http://www.webstandards.org/ then select from the browser’s menu View >> Page Source. Look at the <title> element and the <meta name=”description” content=”…” /> element.

Lessons Learned:

  • When creating a web page, be sure the <title> element’s value contains keywords that signify the key concepts in your document (and are the words that someone doing a Google search would use).
  • When creating a web page, be sure the <meta name=”description” content=”…”> element’s value contains a description that would get a person interested in looking at your web page (Google shows your description in the results page, and if it’s well written then it will motivate the user to click on the link and view your web page).

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