Archive for the ‘Grande’ Category

When is a “large” coffee a large coffee? Names that deceive

October 19, 2007

“California Ripe Olives grow in a variety of sizes: small, medium, large, extra large, jumbo, colossal and super colossal,” the industry website informs us. Of seven sizes, “large” is actually the third smallest.

The Starbucks Corporation doesn’t even use the term “large.” The smallest size on the menu is a “Tall” coffee (12 oz); the next size up is a “Grande” (16 oz) and the largest size Starbucks call “Venti” (20 oz).

Always ask, “What’s behind that name? Does it really describe the thing that they are trying to sell me? What should be a more accurate name for it?”

unSpun by Brooks Jackson and Kathleen Hall Johnson