Archive for the ‘Not Invented Here Syndrome’ Category

Antidote for the “not invented here” syndrome

September 28, 2007

Want to discover something or invent something? Discovering or inventing something that is completely new, that no one has ever conceived, is very unlikely (virtually zero probability). You are much more likely to succeed by taking an existing idea and applying it in a novel way.

Below is a quote from the book Hard Facts by Jeffrey Pfeffer and Robert I. Sutton. They are talking about the benefits to companies of using old ideas in new ways. However, I think this benefit applies to all of us, not just companies.

I have always (mistakenly) thought that research meant discovering/inventing something totally new. If I were Albert Einstein then perhaps I could do that. Since I’m not, I now realize that a better approach is to expand my learning to many different areas and then apply ideas from other areas to my area of research.

“Creativity is mostly sparked by old ideas. Both major creative leaps and incremental improvements come from fiddling with ideas from other places and blending them in new ways.”

“Better ideas result when people act like nothing is invented here and seek new uses for others’ ideas.”

“Unfortunately, too many companies are plagued by the not invented here syndrome, where people insist on using homegrown ideas, especially ideas that can be ballyhooed as new and different.”