Archive for the ‘Persuasion’ Category

Television versus the Printed Page

July 19, 2007

“Television is dramatic. It appeals to the emotions. It captures your attention. However, the printed page is a more effective instrument for both education and persuasion. The authors of a book can explore issues deeply – without being limited by the ticking clock. The reader can stop and think, turn the pages back without being diverted by the emotional appeal of the scenes moving relentlessly across his television screen.”

– Free to Choose by Milton Friedman