Posts Tagged ‘Food Chemistry’

Food chemists … TV writer chemists?

March 17, 2017

Several years ago, someone wrote a book describing food chemists. Apparently, people in the food industry have discovered a certain combination of fats, salt, and sugar that makes people want to eat more and more. Good for the food industry. Bad for consumers.

It occurs to me that an analogous thing has happened with TV writing. There are some shows on TV that hit me with a huge emotional punch. After an episode is over my adrenaline is racing, the show runs through my mind over and over, and I have a hard time sleeping. And, …. I can’t wait to see the next episode! Good for the TV industry. Perhaps not so good for TV viewers.

Have TV writers discovered a way to write which causes viewers to crave more and more?

I spoke with a colleague about this and she referred me to these books and TED talk:

Made to Stick

Thinking Fast and Slow

Rory Sutherland